|"Seems like everybody's got an eye for this fresh
and frisky beauty! And why not?
It's a '57 Pontiac . . .”
– 1957 Pontiac ad
Complete Nut and Bolt Restoration
Day/Night Rearview Mirror
8.00-14 Wide Whitewall Radial Tires
Under-hood & Trunk Lamps
3.23 Rear Axle Ratio
1524-Sequential Unit Number
In 1956, the Native American head design was retired by Pontiac. In order to appeal to youthful
consumers looking for affordable performance vehicles, the old-fashioned Native American
profile was replaced with a subtler, elegant emblem: a downward-facing, red arrowhead known
as the ''Dart.'' While traces of the new logo began appearing in 1957, including the stars along
the Star Chief model's body, the badge didn't officially debut on the Bonneville's split grille until
the 1959 wide track model. While there's no official explanation what the star means (apart from
paying homage to the Star Chief) or why the logo is red, many speculate it's a nod to symbols
prevalent in Native American art. Before the 1950s, Pontiac did flaunt many Native American
names and iconography in its lineup.
With chrome stars, and a large rear chromed spear that melts into the finned taillights, this car
drips 50's design. It is complete with oval taillights, and matching oval in bumper exhaust exits
as well as chrome bezels.